Skills: Creative Writing, Graphic Design, Web Design, SEO Tools: InDesign, WordPress After successfully creating a website that encapsulates the organic and clean brand identity of FRESH from Me 2 You, the owners reached back out to create a website and menu descriptions for their new company, fuelbar – a company with a more sarcastic gritty voice that delivers healthy meal plans and smoothies to Southern California’s active community. The website needed to be informative, interesting, and very simple to use. With a limited budget and lack of previous brand recognition – SEO and creative copywriting were very important to this project. Branding began with calling their physical location a health bar, rather than a smoothie shop. Small details like this were sprinkled throughout the copy of the website, the employee handbook, and the menu and immediately made this brand different from the others. fuelbar’s personality shined through the health bar menu. As the first physical item that the customer would see, this sparked the flame, and the product solidified the relationship. Check out the sample website and let me know if you have any questions!
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